Recognized Expert Status by Scott A. Gardner
Inside you’ll learn about:
* Expert Proof Materials and why you need them * Why you need an effective public relations plan * The 5 main RecEx Principles * The 7 action items for kickstarting your RecEx Status * And more!
Excerpt:"Once you've defined your target market, you'll use your marketing efforts to put yourself in front of them. Many people, however, don't fit into neat categories. They often don't do what others expect them to do, don't consume the same media others with the same interests do. You want to put yourself and your business in places where you'll be “tripped over” by people – places they don't expect to find you. This will help you find and connect with the market outliers. The field of public relations now includes outlets like social media sites (Facebook, Twitter, etc,), blogs, as well as traditional and new news media. There are companies large and small that will help put you and your company in front of the public. I won't say you don't need one of these experts to help you. You may. Regardless, you need to understand a bit about the process. There are many ways to get your message tripped over, many ways to get yourself found. The most basic is the media release. This is a news item sent out to targeted outlets. Many people will tell you that “news is not PR,” and they're right. A news item details an important current happening. It doesn't cover persistent conditions of your business. It covers one current happening, sometimes topically and other times in depth, depending on the medium. You can also write articles about your niche, and even opinion pieces that reach beyond your target market. You can participate in interviews that are recorded in text, audio, or on video and broadcast in various media. If you can, make sure that digital copies of these are archived on the Internet so that people doing searches can stumble across them. You can make guest posts on other peoples' blogs, and contribute to discussions happening in various social media. As with your other marketing efforts, the object of public relations is to promote you and your business in the best light. In this case you're moving beyond your industry and target market to place yourself in front of the general public. You want to earn recognition from the media and other institutions as an expert in your field. This will help you earn RecEx Status from others. Public relations is key to acquiring RecEx Status. I'll say it again: if you have expertise and no one knows it, are you really an expert? All the effort you are putting in on PR is to bring you and your business to top-of-mind so that people will recognize you for your expertise, and recommend you to others..."
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About Scott A. Gardner
Scott Gardner is the founder of boutique firm Agile' Marketing Services, LLC. They specialize in working with their clients to become Recognized Experts, and using that status to leverage the clients' marketing efforts. Scott has worked with clients large and small, local and international in focus. Currently, Agile' is working with clients as diverse as local restaurants, a mystery novelist, and an international group serving the nuclear power plant industry. Scott is also a 3rd degree black belt in traditional Okinawan Goju-ryu karate-do, awarded to him through Seibukai International based in Okinawa City, Okinawa, Japan. He teaches and trains at Central New York Karate in East Syracuse, NY. His training in karate has reinforced Scott's belief in "the basics." He works with his clients on executing all the small, important steps in order to build a solid foundation for future success.